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商品編號： 9-614-034 出版日期： 2014/03/06 作者姓名： Lakhani, Karim R.;Iansiti, Marco;Herman, Kerry 商品類別： Operations management 商品規格： 41p 再版日期： 2015/03/09 地域： South Korea 產業： Electronic components 個案年度： 2014 - 2014
商品敘述：
From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group''s product development processes, as the company''s mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear boundaries of product, content, engagement and interaction.
涵蓋領域：
General management;Innovation;Operations & processes;Product design;Product development;Project implementation;Technology;Technology management;Television
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